{"id":1375,"date":"2022-05-04T12:43:40","date_gmt":"2022-05-04T10:43:40","guid":{"rendered":"http:\/\/abbatia.eu\/?page_id=1375"},"modified":"2022-05-04T12:47:11","modified_gmt":"2022-05-04T10:47:11","slug":"boutique-culturelle","status":"publish","type":"page","link":"http:\/\/abbatia.eu\/index.php\/boutique-culturelle\/","title":{"rendered":"Boutique culturelle"},"content":{"rendered":"<p>La plupart de nos abbayes sont dot\u00e9es d\u2019une boutique culturelle.<\/p>\n<p>Ces espaces commerciaux ont pour vocation de d\u00e9velopper l\u2019attractivit\u00e9 des sites et de contribuer au d\u00e9veloppement de leurs ressources.<\/p>\n<p>La commission boutique du r\u00e9seau Abbatia r\u00e9unie chaque mois permet de confronter les exp\u00e9riences et de partager les bonnes pratiques.<\/p>\n<p>Ces r\u00e9unions donnent la possibilit\u00e9 \u00e0 leurs gestionnaires d&rsquo;aborder bon nombre de sujets :<\/p>\n<p>&#x25b6; Quel point d&rsquo;\u00e9quilibre entre commerce et culture ?<\/p>\n<p>&#x25b6; Comment inscrire ces espaces commerciaux dans la m\u00e9diation et l&rsquo;interpr\u00e9tation des monuments ?<\/p>\n<p>&#x25b6; Comment s&rsquo;approprier les techniques de marketing et de merchandising pour le financement des projets culturels artistiques et patrimoniales des abbayes membres du r\u00e9seau ?<\/p>\n<p>&#x25b6; Comment peser sur les contenus des \u00e9ditions \u00e0 destination du jeune public ? &#8230; Autant de questions mises en d\u00e9bat au sein de la commission boutique.<\/p>\n<hr \/>\n<p><span style=\"color: #ff0090;\"><b>Plusieurs actions concr\u00e8tes ont \u00e9t\u00e9 mises en places :<\/b><\/span><\/p>\n<ul>\n<li>Cr\u00e9ation d&rsquo;une centrale de r\u00e9f\u00e9rencement sur des produits locaux et des produits g\u00e9n\u00e9riques (carte postale, mug, stylo&#8230;)<\/li>\n<li>Cr\u00e9ation de tote bag estampill\u00e9 Abbatia et personnalis\u00e9 pour chaque abbaye<\/li>\n<li>Edition d&rsquo;une collection de monographie chart\u00e9e, 3 \u00e9ditions \u00e0 ce jour : <em>Saint-Savin<\/em> , <em>St-Amant-de-Boixe<\/em> et <em>Trizay<\/em><\/li>\n<li>et achat group\u00e9s<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>La plupart de nos abbayes sont dot\u00e9es d\u2019une boutique culturelle. Ces espaces [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1375","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/abbatia.eu\/index.php\/wp-json\/wp\/v2\/pages\/1375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/abbatia.eu\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/abbatia.eu\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/abbatia.eu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/abbatia.eu\/index.php\/wp-json\/wp\/v2\/comments?post=1375"}],"version-history":[{"count":5,"href":"http:\/\/abbatia.eu\/index.php\/wp-json\/wp\/v2\/pages\/1375\/revisions"}],"predecessor-version":[{"id":1477,"href":"http:\/\/abbatia.eu\/index.php\/wp-json\/wp\/v2\/pages\/1375\/revisions\/1477"}],"wp:attachment":[{"href":"http:\/\/abbatia.eu\/index.php\/wp-json\/wp\/v2\/media?parent=1375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}